First things first...why do you need a Domain name?

Domain names are a human friendly version of a website address. Without a Domain name, you would be stuck with a load of numbers. Not great for marketing purposes!
So we use Domain names to identify sites. When choosing your Domain name you should select a term people will use to search for your site. Most obviously, this could be your brand or personal name. Think about how you search on Google yourself.

Tips for Choosing Great Domain Names

Keep it short

Long names are hard to remember.

Geographic

If your business caters to a specific geographical area consider using that in the domain name registration.

Industry related

Make your name memorable to your customers and help you rank better in search engines.

Say it out loud

If it's a tongue twister, it might not be the best web address for your site. Keep it easy to pronounce.

Buy alternative spellings

If you have drjones.com, you might want to buy doctorjones.com, too. How would you feel if someone else bought it?

Buy alternative extensions

Protect your brand by registering the .com, .net, and .org versions of the domain name.